- Date of Release: 25 March 2026
- Genre: Black Comedy, Drama, Psychological
- Language: English
- Watch On: Amazon Prime Video
Bait (Season 1)
Introduction
In a generation obsessed with Dhurandhar at the moment, the cold open of the new English show Bait takes you down a traditional route in a spy thriller. You are introduced to a character in a slick tuxedo and neatly gelled hair entering the frame and having an immediate confrontation with another character donning a gun. The exchanges are fiery, the mole is killed, and the tensions escalating the arena reminded me of a James Bond film. This until an interruption later, you realise that the setup is of an ongoing audition for the character of James Bond, even as ‘Craig Daniels’ is dead and our reluctant Muslim protagonist Shah Latif (Riz Ahmed) is giving his best shot at it. A pause and a fumble later, you get an early glimpse into his foggy psyche – a desperation of wanting to land the biggest role of his life, even as you find yourself in close quarters with his personal life – including his nagging but reliant cousin Zulfi (Guz Khan), and his ever doubting family featuring his mother Tahira (Sheeba Chadha), his father Parvez (Sajid Hasan), and his sister Q (Aasiya Shah).
Story & Screenplay
Written by Riz Ahmed, Dipika Guha, Karen Joseph Adcock, Ben Karlin, Azam Mehmood, and Prashant Venkataramanujan, Bait features the contrasting lives of actors right at the start through the gaze of Shah. In an early scene, you see him attributing his fumble to lightheadedness owing to Ramadaan – a month that is witness to lacs of Muslims fasting in a lead up to Eid. Specifically for Shah, it gives an early sneak-peek into his culture which is still treated as an alien one by locals. The idea of a Brown-Man living in the UK and following his customs, is still laced with racism (stemming from his childhood in the form of bullying) while being looked down upon – a case that would also hold true for Shah auditioning for the part of the perennial spy.
This is also where the character of Shah gets interesting. He is well aware of his position of a failed actor, while also doubling up as a narcissist and an opportunist in many ways. You see an early glimpse of that right at the start after his failed audition, when he orchestrates an exit through the front door in order to get papped, while allowing rumour mills to churn which may result in him getting another bite at the cherry. The meta-commentary is in full swing for all the fans tracking every single news byte pertaining to the next Bond – and Riz himself may well be in the reckoning?
There is a searing subtext of fame that you are witness through the character of Shah. Once the news breaks out of possibly the biggest role of his otherwise failed career, you notice a switch from being the most nagged person in the family to a buzz of excitement amongst Shah’s family members. Ironically, the news coincides with the Eid festival which is considered auspicious – a joyous moment that is short-lived. And this is also when the moment of famed is intertwined with the side-effects of social media with everyone wanting a piece of Shah’s attention or fame. From online trolls known to spread hatred to a character wanting his two minutes of fame by requesting Shah to ‘send’ him an online apology for a higher ‘reach’, tells you everything that is wrong with social media these days. And what a time to be an artist – really!
The writing flirts with the idea of jealousy that acts as an undercurrent in the showbiz industry, with Shah wanting to compete with a fellow Brown actor Raj Thakkar (Himesh Patel), who also has been receiving a lot of accolades along with a chance to audition as the next Bond. This specific trait is evident in a hilarious sequence at a museum wherein Shah isn’t invited to speak on stage unlike Raj. Further, the reverse sentiment of Raj being insecure around Shah is also evident through an exchange when Shah politely asks Raj on whether he is a Muslim – only for him to answer, ‘Aren’t we all?’. It tells you everything about the prevalence of hypocracy in the industry.
In the same sequence, you also see Shah turning a blind eye to the people close to him – specifically Zulfi, who he continues to treat like a doormat. Even when Zulfi is about to be escorted out of the venue, Shah doesn’t budge – having previously told people around him on how he isn’t his ‘real’ brother but just his ‘cousin’ who has been brought up by his family. In that sense, Shah remains eerily similar to Vikram (Farhan Akhtar) from Luck By Chance (2009), who refuses to acknowledge people who helped him succeed. This remains true even with regards to his former partner Yasmin (Ritu Arya), who he tries to unsuccessfully warmup too, despite a scandalous article written by her.
One of the most interesting forms of symbolism remains a pighead that is hate-thrown in Shah’s house, only for it to invariably become his alter-ego and an unofficial confidant. You see Shah sharing his darkest secrets to the beheaded figure of a pig, that invariably is a twisted representation of Islamic hate as well as an inner turmoil brewing within the protagonist. In fact, the latter is a collection of all the ridicules and insecurities amalgamated together in an edgy figure that weirdly offers a sense of catharsis.
It is at this point also that the drama tonally shifts towards a thriller from an otherwise edgy dark comedy, and I wasn’t always convinced if this trip was needed. Not in terms of the concept, but more in terms of how the entire track played out and ended. I also wasn’t fully onboard with the simplistic solutions that catered towards an abrupt ending albeit the finale sequence that ties itself to the beginning, while rendering a sense of purpose to the insecurities of the protagonist undergoing an identity crisis. In that sense, the screenplay does manage to score pretty well.
Dialogues, Music & Direction
The dialogues are edgy and quirky while designed to endorse a sense of chaos brewing in the chaotic life of the protagonist. This, while also doing enough to expose the underbelly of entertainment industry in a rather hilarious manner, that reminded me of The Studio (2025) in many ways. The BGM compliments the edgy streaks in the drama, by infusing notes that cater to bouts of black comedy as well. The cinematography oscillates between tight closeups and incredible one-take sequences that elevate the technical prowess of the show. But even in this mix, you are frequently connected to the fragile psyche of the protagonist that borders on edginess and insanity.
The editing pattern is crisp and sharp with each of the 6 episodes being restricted to 20 odd minutes, that ensures that the drama doesn’t overstay its welcome. Directors Tony George and Bassam Tariq manage to impress despite the drama slightly deviating from its original tone in the final two episodes. The biggest USP remains the edgy characterization of the protagonist, something that opens a pandora’s box in terms of the themes the filmmakers wish to tackle. And that invariably creates a delicious concoction of humour while having layers to the drama that unfolds. You just know that the execution is good when the scenes featuring dry bouts of humour hold your attention. And for that, the filmmakers deserve a huge round of applause.
Performances
The performances are pretty good by the members of the cast. Gina Bramhill as Severine, Weruche Opia as Felicia and Gassan Abdulrazek as Sid have their moments to shine. Soni Razdan as Naila and Sheeba Chadha as Tahira are impeccable, and I loved their dynamic on the show that had traces of Tom and Jerry in a game of one upmanship. Sajid Hassan as Parvez is natural to the core in what is a commendable act. Aasiya Shah as Q has a solid screen presence and she does a fine job here. Ritu Arya as Yasmin remains understated while putting forth a well constructed act. Himesh Patel as Raj Thakkar is hilarious in an extended cameo, while managing to tickle your funny bone. Guz Khan as Zulfi has a dominating presence, but his mannerisms make him a gentle giant despite a loud personality that he largely caters to. He remains sincere and earnest with his act. Patrick Stewart as the voice of Pighead is outstanding here, and he mixes urgency and humour with his voiceover.
The star of the show is Riz Ahmed who is terrific as Shah Latif. He channels his insecurities and vulnerability with a certain sense of flair which is edgy and ticklish, in a performance that blurs the boundary of reality. He remains a flawed character dealing with his own set of issues while being programmed to be a narcissist and an opportunist, much like most of the folks in the industry. But the internal dilemma with regards to his cultural identity is always in play, something that adds complexity to his character. And Riz expertly touches upon all these aspects of his characterization, while balancing the proceedings with an emotional core that is edgy but palatable. He is brilliant to witness here.
Conclusion
The first season of Bait is a ticklish and snackable meta-black comedy featuring excellent performances that make for a worthy watch. Available on Amazon Prime.